I’ve found it’s easy, if you try, to imagine an apocalyptic vision of a broken civilisation and a futile fight for the future of our species on a planet wrecked by human activity. Scenarios for how the climate and ecological crises unfold and the desperate actions taken for survival are multitudinous and compelling. The plethora of stories foretelling the ‘end of the world’ and the popularity of the genre in both book and film are evidence of our morbid fascination with death and destruction.
In contrast, it’s much harder to write a bestseller or produce a blockbuster from imagining life in a blissful utopia where stewardship of the planet and people’s well being are the measures of success in a just society where kindness, collaboration and community are celebrated.
A story in which the heroes arrest climate change and restore ecological balance by diligently working together to develop green technologies that decarbonise dirty power grids, roll out charging points to electrify pollution choked road networks and plant trees to reforest denuded landscapes will not have book lovers clamouring for signed copies or cinema go-ers flocking to multiplexes.
A story in which deeper happiness is found through meaningful relationships with people and reconnecting with nature rather than living for fleeting highs from consuming stuff or plugging into electronic gadgets will not be a top seller on Amazon or go viral on social media.
A story in which conflict is consigned to history and a new global accord on stewardship and well being has eliminated injustices and insecurities so people across the globe live in dignity and harmony will not provide sensational newspaper headlines or fill relentless television news cycles.
In storytelling, I’ve realised, idyll is dull, happiness is humdrum. To capture an audience, jeopardy must exist at the heart of a story. Disaster must loom and the possibility of failure must exist. In the end though, if a story is to win mass appeal, the heroes must ultimately prevail.
The fight for the future of our planet has all the ingredients of a blockbuster smash hit…
The two headed monster of climate change and ecological collapse threatening humanity offers a scary central premise. Fear from impending catastrophe can be aroused whilst hope is fostered that solutions tantalisingly within reach will be grasped by reluctant heroes. Tension can be built in a race against time set to a backdrop of increasingly extreme life-threatening weather events: the crises countdown clock must be stopped before tipping points are reached and the planet’s life supporting systems dramatically implode in a climactic maelstrom of fire and flood.
Disaster looms but the band of underdog heroes (a mix of boffins resolutely developing scientific solutions to combat the crises, rescuers bravely risking their own lives to save the lives of others in the midst of climate turmoil, and campaigners taking on the might of the Empire by winning arguments, opening eyes and changing minds) offer hope for a happy ending.
Conflict between the story’s antagonists and protagonists adds to the narrative as young revolutionaries with their very existence at stake rise up against an old established order, either unwilling or unable to look beyond their own short-term interest, determined to maintain the status quo.
A monolithic Empire of Big Business controls the levers of a system built to extract maximum profit for shareholders. The most prominent figures ferment a cult of wealth worship that cynically wields power and influence to subjugate the masses under their doctrine. Their actions and distractions are designed purely to perpetuate the pursuit of profit and protect their privilege.
The self proclaimed Elites of the Big Business Empire are too greedy and too arrogant to recognise the true cost of their unbridled wealth accumulation but fanatical faith in their dogma is placing in peril the existence of the human race and many other species which make up the intricate evolutionary web. Their fixation on profit has altered the delicate balance of natural life support systems. Pestilence, fire, drought, storm and flood ravage the planet. For many, life has become a daily struggle for survival.
Yet, despite the devastation already caused by emissions bellowing from factory chimneys and spewing from combustion engines, the established order is resisting change and constantly manoeuvring to preserve business as usual. Dire warnings of the consequences of continuing to faithfully follow their profit first doctrine are disregarded. Extraction of the planet’s resources and exploitation of people continues unabated. Under their control, humanity is speeding towards a precipice.
Wealth and power has been concentrated in the hands of a few determined to keep fossil fuels burning and wheels of Big Business turning. If anything, the warnings serve only to ratchet up profit first activity as the wealthiest few close ranks to protect their privilege and mitigate the risks to their order.
A Council of Elites congregates for regular communal worship at exclusive country clubs to which access is only granted to the most devout accumulators of wealth. Only those with a reference from an Offshore Bank verifying obscene wealth and a curriculum vitae showcasing moral ambiguity in the pursuit of profit are allowed to join the congregation as regular worshippers.
Strategies to maximise profit through maximum extraction of resources and maximum exploitation of people are discussed on landscaped terraces overlooking manicured golf courses by tanned white middle-aged men wearing the uniform of the executive class: open-necked designer polo shirt, tailored slacks held in place below a slight paunch by a soft calfskin leather belt and Italian made soft suede loafers. Strategy sessions are interspersed with rounds of golf on which networks of wealth and privilege are reinforced.
Invitations are extended only to those who can further their cause. Media and politics are recognised as key levers in executing the cynically crafted Maximise strategy. Editors and politicians are bestowed with privilege for the duration of their stay and offered morsels of power, influence and wealth to spread the Maximise message. Making the subjugated majority complicit in the evangelical pursuit of profit is a central pillar of the Elite’s strategy to Maximise Profit through Maximum Extraction and Maximum Exploitation.
A veneer of democracy is maintained through cosmetic electoral processes. An illusion of individual choice and majority rule is fronted by unprincipled politicians paid from loose change jangling in the deep pockets of the Elite and backed by mainstream media owned by the overlords of the extractive, exploitative economic system. The Elites use their media minions and political puppets to manipulate electoral outcomes to achieve their ultimate end goal: the complicity of a transfixed majority in their unencumbered accumulation of wealth.
Politicians and Editors are well remunerated for their role in spinning the deception. In return, they are expected to use their public platform to do the Elite’s bidding. They are given three clear objectives, all designed to support the Maximise strategy:
1. Sow divisions in society so the majority turn against each other rather than unite against the privilege of the Elite;
2. Maintain a machinery of misinformation designed to mislead, confuse and undermine any challenges to the established order;
3. Propagate the myth of materialism to shackle the majority in chains of debt by strengthening a belief that buying stuff is the fount of happiness.
Loyalty to the Elite and their profit first doctrine is rewarded with lavish financial bonuses, expensive material gifts and baubles of status.
Maximisation has worked. The Elite have accumulated 99% of the wealth created by a poor deluded majority stoking the engines of the system designed to increase the wealth of a few by maximising profit through maximising extraction and maximising exploitation. The Majority are enfeebled, deeply divided by race, nationality, religious belief, class, gender and age and bound to a system hurtling towards oblivion. All looks lost.
However, young revolutionaries, not yet ensnared in the system, are joining together to battle an information war.
Separately, their fights against inequalities embedded and injustices perpetrated by the Empire have been easily fended off, their individual causes unable to pierce the defensive shields of misinformation fabricated to protect the system and safeguard the Elite’s privilege. Any threat to the Established Order is quickly nullified by the Empire’s crack troops of propaganda. Rapid and ruthless counter attacks against information insurgencies are launched by editors and politicians in pincer movements to undermine the causes and discredit their leaders.
Unbowed, the different factions of resistance are uniting. Realising their strategic strength lies in their numbers, they are joining together in a common goal: to rip down the system, safeguard the planet and rebuild a fair and equal future for all. Driven by a band of defiant young visionaries, armed with information and imagination, a revolution is gathering momentum.
Unlike the conservative white mono-culture of the country club Elite, the revolutionaries are a vibrant melting pot of cultures and classes reaching across the divides inculcated by the Empire’s carefully crafted and cynically targeted campaigns of misinformation. Unlike the exclusivity of the Elite who congregate in plush surroundings sanitised by wealth, the revolutionaries throw open the doors of tattered buildings in neglected communities which double as Revolution nodes and community hubs. Unlike the limitless wealth accrued and abused by the Established Order to preserve the hegemony of Big Business, the Revolution is resourced only by the inescapable truth of the message, the bold vision of a safe and equal future for all, and the power of the personalities leading it.
Despite the mismatch in wealth, power and influence, the Revolution’s guerilla campaign of factual information is proving effective at disrupting the status quo. Their voice, amplified by the destruction and devastation wrought from intensifying climate turmoil, is now being heard by the Majority through the white noise transmitted to obfuscate the objectives of the Maximisation Strategy. Awareness of the deceit of the Elite is increasing. The profit fanaticism and the endemic corruption driving humanity to the precipice of existence are being exposed. Trust in and respect for the politicians positioned by the Elite to perpetuate their profit fallacy is diminishing. Anger amongst the majority is rising.
The system is under stress but the Elite act to maintain control. Insincere words about the scale of the challenge confronting humanity and the importance of building a better future for all are spoken to placate. Hollow promises on urgent action to make transformative change are scattered like confetti to appease. Culture wars are started to distract. Meanwhile, Business as Usual keeps extracting and exploiting and warnings of the twin threats of climate breakdown and ecological collapse are scorned. The Elite remain devout in their worship of profit, protected in their privilege, and disdainful of the Majority.
However, hubris is their weakness.
They underestimate the strength of the force forming against them. A young women has risen to prominence as the figurehead of the Revolution. Boldly visionary, fiercely focussed and boundlessly optimistic she has united the resistance movement behind an agenda of transformative ideas and injected impetus into the fight for the future. Her faux punk look, hair shaved at the sides and an asymmetric mane of frequently changing colours, disguises a clarity of purpose, an astute strategic mind and a razor-sharp wit. More pointedly, her numerous piercings, sleeve of tats and shredded clothing, are styled to antagonise the starchy, designer casual clad Elite. She has an uncanny, almost instinctive, ability to get under the skin of those politicians and media commentators set the mission to knock down her purpose and ideas. Her look unbalances her attackers and her eloquent ripostes to their unsubtle questioning, delivered in a clear, crisp confident tone that could earn her a job as a newsreader, land in the faces of her opponents like the stinging jabs of a skilled boxer. Deftly avoiding the swinging punches of an outclassed opponent, she ends every contest as a clear points winner. Her vanquished opponent leaves the ring bloodied and swollen faced.
Through her charisma, the Revolution is crossing over into the mainstream. Her intelligence and integrity, confidence and calmness, empathy and humour are cutting through to the Majority. Eyes are being opened, heads are being turned, hearts are being won, minds are being changed. Her clarion calls to tear down the system of extraction and exploitation are fuelling protest. Visions of a safe and just future are inspiring action. Outnumbered and in danger of being overrun the Elite are on the retreat. It is the end of the end.
In my imagining, the fight for the future, which for so long seemed futile, now offers hope. The Elite are losing control, the system is being dismantled, the crises countdown clock, if not yet stopped, has been slowed. The heroes are prevailing. Importantly for a blockbuster, there is scope for a sequel.
In our reality, an alternative ending can also be written. It will not be idyllic. Too much damage has already been inflicted on our planet. The effects of global heating and loss of biodiversity will still be felt. The way we lead our lives will be transformed. Sacrifices will need to be made. But we can prevail if we make the decision now: straight ahead over the precipice or sharp turn to new beginnings.







